How to Conduct a Paid Media Creative Audit: Step-by-Step Guide for Marketers

A creative audit is a systematic review of your ad assets tied to performance data. You pull every ad that ran in a given window, tag each one by concept and format, score it against benchmarks, and document what the data reveals. The goal is to surface what works, cut what doesn't, and build a roadmap for what to test next. Without one, budget quietly flows to fatigued concepts for months before anyone notices.