The BFCM Metrics Ecommerce Brands Should Track
Across 12 accounts, the median brand spent 3.78x a normal August day at its BFCM peak. These are the 7 metrics we track daily to keep that spend profitable, from CPMr to cohort payback.
Across 12 accounts, the median brand spent 3.78x a normal August day at its BFCM peak. These are the 7 metrics we track daily to keep that spend profitable, from CPMr to cohort payback.