We Paid Meta to Reach Our Own Customers. Haus Says It Worked.
We ran a Haus incrementality test on a Meta retention campaign targeting lapsed customers. Incremental ROAS was 1.93. Meta reported 6.2x.
We ran a Haus incrementality test on a Meta retention campaign targeting lapsed customers. Incremental ROAS was 1.93. Meta reported 6.2x.